Buy X, Get Y on Amazon.com

BUY X, GET Y Pairing Program on Amazon.com - $1,000/month

Want to gain more exposure and visibility for your title on Amazon.com, the world's largest online bookstore? BookSurge offers an additional way to promote your book directly on the Amazon.com site through the Buy X, Get Y (BXGY) program.

BXGY allows you to pair your book with a top-selling book on Amazon.com to offer shoppers added value for purchasing both items simultaneously. You've most likely seen this promotion yourself while shopping on Amazon.com where a second book is recommended (Y) when you purchase (X).

How does BXGY work? You choose a title that makes sense for your book in terms of subject matter and audience. For example, say you wrote a motivational book about health and exercise. You might want to pair your book with You: The Owner's Manual : An Insider's Guide to the Body that Will Make You Healthier and Younger. Assuming that the title is available (only one title can be paired with another at any point in time), the pairing will be featured in the "Best Value" section of each title's detail page for one month. BXGY is fulfilled by Amazon.com on a month by month basis so buying consecutive months in a row may not guarantee that you will have obtain the same pairing. Pairings are subject to availability and cannot be reserved for more than one month in a row.

1. Review your book's detail page on Amazon.com and make sure all of the information is correct. This will be viewed by potential buyers during your campaign. Make it count.
2. BXGY pairings are subject to approval and based on availability. Choose two or three titles that would serve your goals equally well, in case one or more of your chosen titles are not available.
3. Choose a title that complements your subject, rather than just mirroring it. For instance, your book which discusses natural cures for diseases would be a great pairing with a top-selling cookbook on healthy eating.
4. Titles with a sales rank of 5,000 or higher appear to offer a greater return on investment using the BXGY program.
5. Plan your campaign timelines well. BXGY can only be purchased three months in advance and must be reserved at least two months in advance of the campaign launch.
6. Review the detail pages of a few books similar to yours. On the page you will find 'Customers who bought this item also bought' and 'Customers who viewed this item also viewed.' These are good sources for suggestions of books to consider for a pairing.
7. If another author inspired your work, check their detail pages for titles that may be a good fit for a BXGY pairing.
8. Within a book's detail page is a section called 'Look for similar items by category.' Click on a link of interest to display a listing of books ranked by sales. Top sellers will bring visibility to your book quickly using BXGY.
9. Check out the Amazon.com Top Sellers, updated hourly, and also search in sub-categories for appropriate pairings.
10. Review your post-campaign results to measure the effectiveness of your BXGY pairing choices. Adjust your campaign to maximize results.

Note: You will need to submit at least three titles you wish for your book to be paired with approximately eight weeks prior to the month you wish for your BXGY promotion to run. BookSurge will notify you if the title and month of your choice were available. Deadlines for submission are below. Your title must be print-ready in the BookSurge system to be considered for a BXGY pairing. Once the BXGY promotion is live on Amazon.com, no partial refund will be given if you choose to cancel the promotion prior to the scheduled end date.